$42
Hipages cost per lead
Every suburb you own comes with the full stack of numbers — leads received, jobs won, median response time, and real ROI against your subscription. At the end of the month you get a one-line verdict on each suburb. Drop the dud. Double down on the winner.
Four numbers for every suburb you own. No fluff, no vanity charts — just the ones that tell you whether to keep paying for it.
Every real call that hit your phone this month, broken down by urgency and job type. Spam and under-15-second hang-ups never make the count.
Leads you marked as completed work. Your conversion rate is jobs ÷ leads — timewaster leads can be flagged 'no-job' so they don't drag the number down.
How fast you claimed the lead after it hit your phone. Under five minutes converts at 3× the rate of over-fifteen — this is the number that makes or breaks the rest.
Total job value ÷ what the suburb sub cost you. A 4× suburb earned four dollars of work for every dollar you paid us. Under 1.5× and the dashboard flags it for review.
At the start of every month, each suburb you own gets a single-sentence read. Win the suburb or cut it — no spreadsheet required.
"Remuera earned you $4,420 of work off a $349 suburb sub in April. 7 jobs, 64% conversion, 2m 40s median response. This is a keeper — consider bidding harder if the auction clears."
"Henderson earned you $280 off a $310 sub in April. 2 jobs, 33% conversion, 9m 12s median response. Either improve the response time next month or release the suburb back to the auction pool — no judgment, just numbers."
The whole stack is built from actual call traffic and the timestamps you create by claiming and completing leads. No self-reporting, no estimates.
Every metric sits next to the aggregate median so you know whether you're slow, average, or crushing it — without anyone else's name showing up.
Benchmarks update monthly as the network grows. Every plumber sees the same aggregate numbers — nobody sees yours.
Straight answers. More in the full FAQ.
Every call to 0800 BOOKED is logged with the suburb and urgency. When you claim a lead we track the timestamp; when you mark the job done we capture the final value. No self-reporting — the stats are built from actual traffic.
A real customer call routed to you because you own the suburb (or were next in the fallback tier). Spam calls, hang-ups under 15 seconds, and duplicate numbers inside 24 hours are filtered out before they hit your inbox.
Jobs marked done ÷ leads received in the same month. You can mark a lead as 'no-job' for timewasters — those are excluded from the denominator so your rate reflects real dispatchable work.
So you can see which suburb pays for itself and which doesn't. At the end of every month you get a one-line verdict: "Remuera earned you 4.2× your sub." You can then drop, keep, or bid harder on it in the next auction.
Never. Your stats are for your dashboard only. We use aggregated, de-identified data for the Insights section (average leads per suburb, median job value by category) so you can benchmark — but no single plumber's numbers are exposed to anyone else.
Because the goal is you making better business decisions, not beating another plumber in a public ranking. Leaderboards push people to game the metric. We show you your numbers and the suburb average — that's all you need to decide.
Sign in to the dashboard and pull up the April stats for any suburb you own. It takes thirty seconds and it'll change how you think about which ones to keep paying for.
Open dashboard →